{"product_id":"sorry-about-that-the-language-of-public-apology-9780199300914","title":"Sorry About That: The Language of Public Apology","description":"\u003cp\u003ePeople do bad things. They misspeak  mislead  and misbehave. They lie  cheat  steal  and kill. Often  afterward  they apologize. But what makes a successful apology? Why does Joe Bidens 2007 apology for referring to Barack Obama as \"articulate and bright\" succeed  whereas Mel Gibsons 2006 apology for his anti-Semitic tirade fails? Naturally  the effectiveness of an apology depends on the language used  as well as the conditions under which we offer our regrets.  In Sorry About That  linguist Edwin Battistella analyzes the public apologies of presidents  politicians  entertainers  and businessmen  situating the apology within American popular culture. Battistella offers the fascinating stories behind these apologies alongside his own analysis of the language used in each. He uses these examples to demonstrate the ways in which language creates sincere or insincere apologies  why we choose to apologize or dont  and how our efforts to say we are sorry succeed or fail.  Each chapter expands on a central concept or distinction that explains part of the apology process. Battistella covers over fifty memorable apologies from McDonalds  Martha Stewart  Oprah Winfrey  Jane Fonda  Bill Clinton  and many more. Moving back and forth between examples and concepts  Battistella connects actual apologies with the broader social  ethical  and linguistic principles behind them. Readers will come away from the book better consumers of apologies - and better apologizers as well.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45789864656949,"sku":"ByrdShop_0199300917","price":33.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780199300914.jpg?v=1784701314","url":"https:\/\/atxbooks.com\/products\/sorry-about-that-the-language-of-public-apology-9780199300914","provider":"ATX Books","version":"1.0","type":"link"}