{"product_id":"splitsecond-persuasion-the-ancient-art-and-new-science-of-changing-minds-9780151012794","title":"Split-Second Persuasion: The Ancient Art and New Science of Changing Minds","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSplit-Second Persuasion: The Ancient Art and New Science of Changing Minds\u003c\/strong\u003e by Dutton, Kevin. hardcover edition. ISBN: 9780151012794.\u003c\/p\u003e\n\u003cp\u003eHow many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst—Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it’s not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton’s fascinating and provocative book will help anyone tap into the power of split-second persuasion.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Mariner","offers":[{"title":"Default Title","offer_id":44952100143157,"sku":"ByrdShop_0151012792","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780151012794_4d8aa016-abc2-4626-8e3c-0e534646abd7.jpg?v=1781423824","url":"https:\/\/atxbooks.com\/products\/splitsecond-persuasion-the-ancient-art-and-new-science-of-changing-minds-9780151012794","provider":"ATX Books","version":"1.0","type":"link"}