{"product_id":"sports-publicity-a-practical-approach-9780415635011","title":"Sports Publicity: A Practical Approach","description":"\u003cp\u003eEffective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports  Joe Favorito introduces the skills  knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience  including work with the International Baseball Federation  New York Knicks  Philadelphia 76ers  Bloomberg Sports and the US Tennis Association  as well as projects with the NFL  USOC  NASCAR  MLB  MLS and many other elite groups and brands in sports and entertainment  Favorito outlines the history of sports communications  explores all the most important professional themes  topics and issues  and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment  the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes  teams and league organizations Agents  Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media  gaming  and brand integration  as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insiders view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business  marketing or communications  and any PR practitioner looking to improve their professional skills and technique.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648237101109,"sku":"ByrdShop_0415635012","price":84.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780415635011.jpg?v=1781713424","url":"https:\/\/atxbooks.com\/products\/sports-publicity-a-practical-approach-9780415635011","provider":"ATX Books","version":"1.0","type":"link"}