{"product_id":"staggs-university-the-rise-decline-and-fall-of-bigtime-football-at-chicago-sport-and-society-9780252067914","title":"Stagg's University: The Rise  Decline  and Fall of Big-Time Football at Chicago (Sport and Society)","description":"\u003cp\u003eThe legendary University of Chicago football program had an unusual beginning  a dazzling middle  and an inglorious conclusion. Its architect: Amos Alonzo Stagg  the most creative and entrepreneurial college coach of his time. A former all-American gridiron star at Yale  Stagg joined an elite academic institution that boasted intellectual notables like John Dewey  Thorstein Veblen  and Albert Michelson. Within fifteen years  the fame of Staggs football program had eclipsed even Michelsons renown as the first American citizen to win a Nobel Prize. Robin Lester follows the commercial trail blazed by Stagg and University President William Rainey Harper and the subsequent transformation of college football into a mass entertainment industry that changed campuses and captured the national imagination. Fascinating and detailed  Staggs Universityreveals how the University of Chicagos football industry prefigured todays billion-dollar sport juggernaut and details the life and leadership of one of its foundational personages.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647399583797,"sku":"ByrdShop_0252067916","price":31.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780252067914.jpg?v=1781692351","url":"https:\/\/atxbooks.com\/products\/staggs-university-the-rise-decline-and-fall-of-bigtime-football-at-chicago-sport-and-society-9780252067914","provider":"ATX Books","version":"1.0","type":"link"}