{"product_id":"start-small-finish-big-fifteen-key-lessons-to-start-and-run-your-own-successful-business-9781627040020","title":"Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eStart Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business\u003c\/strong\u003e by Deluca, Fred. paperback edition. ISBN: 9781627040020.\u003c\/p\u003e\n\u003cp\u003eIn this trailblazing, icono-clastic book, Fred DeLuca, the co-founder and CEO of SUBWAY, draws on his own experience and that of twenty-two other entrepreneurs who start on a shoestring, including the founders of Kinkos, Little Caesars, Jani-King and AHL Services. How did they transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals: Where winners get their ideas and where to look for yours; The only two ways to increase profitability; the importance of constantly improving a business; the one thing you must never let happen to you; the essential lessons of being persistent; why you should jump in now and fine-tune later; and more proven, in-the-trenches guidelines - lessons that you can put to work today!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Mandevilla Press","offers":[{"title":"Default Title","offer_id":45789399482421,"sku":"ByrdShop_1627040021","price":27.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781627040020_630583de-b9cc-487a-ab98-444623269a7d_245f4a4d-a8ad-426a-907f-7be939516a11_c3602441-570b-4ac2-9cd2-bab4fdf446f9.jpg?v=1790583241","url":"https:\/\/atxbooks.com\/products\/start-small-finish-big-fifteen-key-lessons-to-start-and-run-your-own-successful-business-9781627040020","provider":"ATX Books","version":"1.0","type":"link"}