{"product_id":"storyselling-for-financial-advisors-how-top-producers-sell-9780793136643","title":"Storyselling for Financial Advisors: How Top Producers Sell","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eStoryselling for Financial Advisors: How Top Producers Sell\u003c\/strong\u003e by Anthony, Mitch. hardcover edition. ISBN: 9780793136643.\u003c\/p\u003e\n\u003cp\u003eLearn what makes a client trust you to be their financial advisor.\n\nPut the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest \"storysellers\" of all time. These actual stories can help financial pros tap into the \"gut reaction\" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kaplan","offers":[{"title":"Default Title","offer_id":44945442340917,"sku":"ByrdShop_0793136644","price":28.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780793136643_0d1b2817-2c48-491a-a558-7d1b0d60502e.jpg?v=1778966130","url":"https:\/\/atxbooks.com\/products\/storyselling-for-financial-advisors-how-top-producers-sell-9780793136643","provider":"ATX Books","version":"1.0","type":"link"}