{"product_id":"strategic-brand-management-9788131756898","title":"Strategic Brand Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eStrategic Brand Management\u003c\/strong\u003e by Keller \/ Isaac \/ Parameswaran. paperback edition. ISBN: 9788131756898.\u003c\/p\u003e\n\u003cp\u003eIncorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.\nFinely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levis Dockers, Intel Corporation, Nivea, Nike, and Starbucks.\nFor industry professionals from brand managers to chief marketing officers\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":45116125872181,"sku":"ByrdShop_8131756890","price":227.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9788131756898_60f8744d-e687-4e4e-a769-f77376691ddc.jpg?v=1781430278","url":"https:\/\/atxbooks.com\/products\/strategic-brand-management-9788131756898","provider":"ATX Books","version":"1.0","type":"link"}