{"product_id":"strategic-brand-management-building-measuring-and-managing-brand-equity-9780131888593","title":"Strategic Brand Management: Building, Measuring, and Managing Brand Equity","description":"\u003cdiv class=\"book-description\"\u003e\u003cp\u003e\u003cstrong\u003eStrategic Brand Management: Building, Measuring, and Managing Brand Equity\u003c\/strong\u003e by Kevin Lane Keller. hardcover edition. ISBN: 9780131888593.\u003c\/p\u003e\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44959077924917,"sku":"ByrdShop_0131888595","price":26.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780131888593_12a7fa55-2478-4f5f-9053-646d477ab38c.jpg?v=1774642292","url":"https:\/\/atxbooks.com\/products\/strategic-brand-management-building-measuring-and-managing-brand-equity-9780131888593","provider":"ATX Books","version":"1.0","type":"link"}