{"product_id":"strategic-communication-in-business-and-the-professions-9780205561209","title":"Strategic Communication in Business and the Professions","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eStrategic Communication in Business and the Professions\u003c\/strong\u003e by Friedrich, Gustav W.. paperback edition. ISBN: 9780205561209.\u003c\/p\u003e\n\u003cp\u003eDesigned for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44953294700597,"sku":"ByrdShop_0205561209","price":57.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780205561209_da68f9dd-104b-4873-a3e9-75510af57a9b.jpg?v=1781430287","url":"https:\/\/atxbooks.com\/products\/strategic-communication-in-business-and-the-professions-9780205561209","provider":"ATX Books","version":"1.0","type":"link"}