{"product_id":"strategic-communication-in-business-and-the-professions-9780205693115","title":"Strategic Communication in Business and the Professions","description":"\u003cp\u003eStrategic Communication discusses the four essential elements of effective communication - setting goals  knowing the audience  mastering skills  and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.  This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication  the new forms of communication technology; in addition to the integration of new research in the area of business communication  management  interpersonal and group communication. Strategic Communication prepares readers for the business world of today.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651741212725,"sku":"ByrdShop_0205693113","price":173.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780205693115.jpg?v=1781838958","url":"https:\/\/atxbooks.com\/products\/strategic-communication-in-business-and-the-professions-9780205693115","provider":"ATX Books","version":"1.0","type":"link"}