{"product_id":"strategic-communications-planning-for-public-relations-and-marketing-9781465297747","title":"Strategic Communications: Planning for Public Relations and Marketing","description":"\u003cp\u003eNew Eighth Edition Now Available! Millennials  once the darlings of every marketing campaign  are now old. They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha  the first group to be born entirely in the 21st century. The metamorphosis of communications and marketing have presented opportunities for extreme segmentation of publics and of the channels to reach those publics. Every business  nonprofit and government entity needs solid communicators. And as diverse as the careers in our industry have become  one constant remains  the necessity of strategy! The need for research-driven analysis  strategic planning and implementation has never been greater. The NEW Eighth Edition of Strategic Communications for PR  Social Media and Marketing by Laurie J. Wilson  Joseph D. Ogden  and Christopher E. Wilson: Integrates an updated and revised Strategic Communications Matrix that focuses research  including stakeholder research  on results that provide a foundation for communication efforts. Features new and refreshed examples  figures and tables  and mini cases throughout the book. Is Contemporary! The publication features an entirely rewritten social and digital media chapter with the most current information available. Is Practical! The title presents Tips from the Pros and Matrix Applied vignettes that provide advice from successful communication practitioners. Still Using the Seventh Edition? CLICK HERE\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646870741045,"sku":"ByrdShop_146529774X","price":84.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781465297747.jpg?v=1781679362","url":"https:\/\/atxbooks.com\/products\/strategic-communications-planning-for-public-relations-and-marketing-9781465297747","provider":"ATX Books","version":"1.0","type":"link"}