{"product_id":"strategic-issues-management-organizations-and-public-policy-challenges-9781412952101","title":"Strategic Issues Management: Organizations and Public Policy Challenges","description":"\u003cp\u003eStrategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues  engage in collaborative decision making  get the organizations \"house\" in order  engage in tough defense and smart offense  and monitor opinion changes that affect public policy. In this fully updated Second Edition  authors Robert L. Heath and Michael J. Palenchar offer practical  actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.  Features Includes a NEW chapter on brand equity  updated examples  theories and cases throughout  new information on activists and activism  and increased attention to the role that technology plays in issues management Explores ways public relations  risk communication  and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonalds and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges  Strategic Issues Management is appropriate for courses in Corporate\/Strategic Communications  Public Relations Management  Crisis\/Risk Communication  Strategic Management  Public Relations Management  Organizational Communication  and Public Policy and Administration.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651903086645,"sku":"ByrdShop_1412952107","price":233.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781412952101.jpg?v=1781844760","url":"https:\/\/atxbooks.com\/products\/strategic-issues-management-organizations-and-public-policy-challenges-9781412952101","provider":"ATX Books","version":"1.0","type":"link"}