{"product_id":"strategic-management-concepts-9780077324452","title":"Strategic Management: Concepts","description":"\u003cp\u003eCombining quality and user-friendliness with rigor and relevance  Frank T. Rothaermel synthesizes theory  empirical research  and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook  written with a single  strong voice  weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights  to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648265084981,"sku":"ByrdShop_0077324455","price":98.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780077324452.jpg?v=1781714622","url":"https:\/\/atxbooks.com\/products\/strategic-management-concepts-9780077324452","provider":"ATX Books","version":"1.0","type":"link"}