{"product_id":"strategic-management-of-technological-innovation-9781259539060","title":"Strategic Management of Technological Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eStrategic Management of Technological Innovation\u003c\/strong\u003e by Schilling, Melissa. paperback edition. ISBN: 9781259539060.\u003c\/p\u003e\n\u003cp\u003eAnalyze. Formulate. Implement.\nMelissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":45255190642741,"sku":"ByrdShop_1259539067","price":46.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781259539060_e5d401ad-cac8-40e3-a0ad-d750c1a74708.jpg?v=1779924234","url":"https:\/\/atxbooks.com\/products\/strategic-management-of-technological-innovation-9781259539060","provider":"ATX Books","version":"1.0","type":"link"}