{"product_id":"strategic-management-text-and-cases-9781259278211","title":"Strategic Management: Text and Cases","description":"\u003cp\u003eStrategic Management: Text and Cases  Eighth Edition  written by the highly respected author team of Dess  McNamara  and Eisner  continues to provide readers what they have come to expect of this title: solid treatment of traditional strategic management topics  application of strategic management concepts to real-world examples  and interwoven contemporary themes revolving around globalization  technology  ethics  environmental sustainability and entrepreneurship. The eighth editions case package has been thoroughly revised to maximize freshness and engagement. It continues to emphasize relevancy and currency and to offer up-to-date financial data and videos to match each case. All cases focus on companies familiar to students. In this edition  five are new (Campbell Soup  General Motors  Avon  Tata Starbucks  and Greenwood Resources) and twenty-six have been thoroughly revised (Apple  eBay  JetBlue  Johnson \u0026amp; Johnson  and Zynga to name just a few of the familiar favorites). The case package continues to offer both full-length and short-form cases  giving instructors and students unparalleled quality and variety.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279978717237,"sku":"ByrdShop_1259278212","price":55.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781259278211.jpg?v=1780617042","url":"https:\/\/atxbooks.com\/products\/strategic-management-text-and-cases-9781259278211","provider":"ATX Books","version":"1.0","type":"link"}