{"product_id":"strategic-marketing-analysis-9780979003912","title":"Strategic Marketing Analysis","description":"\u003cp\u003eThis book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying  understanding  and solving marketing problems. It is written for a diverse audience. For business students  the strategic marketing analysis theory outlined in this book is an essential tool for case analysis in the classroom  as well as for management  strategic consulting  and marketing interviews. For managers and consultants  this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design  branding  pricing  promotions  and distribution. For senior executives  the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651701301301,"sku":"ByrdShop_0979003911","price":178.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780979003912.jpg?v=1781837554","url":"https:\/\/atxbooks.com\/products\/strategic-marketing-analysis-9780979003912","provider":"ATX Books","version":"1.0","type":"link"}