{"product_id":"strategic-planning-in-the-arts-a-practical-guide-9781512601749","title":"Strategic Planning in the Arts: A Practical Guide","description":"\u003cp\u003ePlanning today is more important than ever. Both acquisition and allocation of resources are increasingly difficult for arts organizations as a result of emerging technologies  reduced arts education  aging donors  and the advent of new forms of entertainment. It is essential for arts organizations to take a coherent approach to these issues to remain vibrant over time. In fact  most arts organizations do periodically attempt some kind of planning exercise. But a review of hundreds of such plans suggests that most contain merely a wish list  rather than concrete plans for the future: We will increase ticket sales! is a common strategy expressed in too many arts plans. In the absence of details about how ticket sales will be increased  its an empty promise. In Strategic Planning in the Arts  Michael M. Kaiser  the former head of the Kennedy Center in Washington  DC  and an arts management guru  has produced a clear  concise guide for staff or board members of not-for-profit arts organizations who are responsible for developing  evaluating  or implementing plans. Relying on real-world cases and examples  Kaiser shows how to conceive  assess  and act on every part of the strategic plan  from the mission statement to the financial statement; from managing the board to marketing. Praise for Michael Kaiser: A rich yet tidy cornucopia of solutions for the challenges facing the American arts scene.Washington Post\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45666102902837,"sku":"ByrdShop_1512601748","price":46.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781512601749.jpg?v=1782419692","url":"https:\/\/atxbooks.com\/products\/strategic-planning-in-the-arts-a-practical-guide-9781512601749","provider":"ATX Books","version":"1.0","type":"link"}