{"product_id":"sun-tzu-and-the-art-of-business-six-strategic-principles-for-managers-9780195099966","title":"Sun Tzu and the Art of Business: Six Strategic Principles for Managers","description":"\u003cp\u003eTo hand down the wisdom he had gained from years of battles  more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy  The Art of War. Because business  like warfare  is dynamic  fast-paced  and requires an effective and efficient use of scarce resources  modern executives have found value in Sun Tzus teachings. But The Art of War is arranged for the military leader and not the CEO  so making connections between ancient warfare and todays corporate world is not always easy. Now  in Sun Tzu and the Art of Business  Mark R. McNeilly shows how Sun Tzus strategic principles can be successfully applied to modern business situations. Here are really two books in one: Mark McNeillys synthesis of Sun Tzus ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffiths popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation (\"Win All Without Fighting\")  how to attack a competitors weak points (\"Avoid Strength and Strike Weakness\")  and how to maximize the power of market information for competitive advantage (\"Deception and Foreknowledge\"). He also demonstrates the value of speed  preparation  and secrecy in throwing the competition off-balance  employing strategy to beat the competition (\"Shape Your Opponent\")  and the need for character in successful leaders. In his final chapter  McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE  Microsoft  AT\u0026amp;T  BMW  Southwest Airlines  FedEx  and many others  he illustrates how  by following the wisdom of historys most respected strategist  executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Even though down-sizing continues to increase corporate competition  and new technology constantly changes the playing field  the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles  providing lessons every manager must know to succeed today.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646974648373,"sku":"ByrdShop_0195099966","price":55.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780195099966.jpg?v=1781684250","url":"https:\/\/atxbooks.com\/products\/sun-tzu-and-the-art-of-business-six-strategic-principles-for-managers-9780195099966","provider":"ATX Books","version":"1.0","type":"link"}