{"product_id":"surfing-1778today-english-9783836547505","title":"Surfing: 1778-Today (English)","description":"\u003cp\u003eThis platinum tome is the most comprehensive visual history of surfing to date  marking a major cultural event as much as a publication. Following three and a half years of meticulous research  it brings together more than 900 images to chart the evolution of surfing as a sport  a lifestyle  and a philosophy.  The book is arranged into five chronological chapters  tracing surfing culture from the first recorded European contact in 1778 by Captain James Cook to the global and multi-platform phenomenon of today. Utilizing institutions  collections  and photographic archives from around the world  and with accompanying essays by the worlds top surf journalists  it celebrates the sport on and off the water  as a community of 20 million practitioners and countless more devotees  and as a leading influence on fashion  film  art  and music.  An unrivaled tribute to the breadth  complexity  and richness of surfing  this book is a must-have for any serious player on the surfing scene and anybody who aspires to the surfing lifestyle. As one surfing scribe has declared  There has never been a book like this  and there will never be another one again.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652269531189,"sku":"ByrdShop_3836547503","price":314.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9783836547505.jpg?v=1781850476","url":"https:\/\/atxbooks.com\/products\/surfing-1778today-english-9783836547505","provider":"ATX Books","version":"1.0","type":"link"}