{"product_id":"technology-strategy-for-managers-and-entrepreneurs-9780131879324","title":"Technology Strategy for Managers and Entrepreneurs","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTechnology Strategy for Managers and Entrepreneurs\u003c\/strong\u003e by Shane, Scott. paperback edition. ISBN: 9780131879324.\u003c\/p\u003e\n\u003cp\u003eFor undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.\n\nThis book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44964261855285,"sku":"ByrdShop_0131879324","price":60.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780131879324_c60ba030-c47c-40bd-bc4b-fe3799204bf5.jpg?v=1781441009","url":"https:\/\/atxbooks.com\/products\/technology-strategy-for-managers-and-entrepreneurs-9780131879324","provider":"ATX Books","version":"1.0","type":"link"}