{"product_id":"tested-advertising-methods-business-classics-series-9780132446099","title":"Tested Advertising Methods (Business Classics Series)","description":"\u003cp\u003eHere are all the proven selling techniques to remove the guesswork from advertising  making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical  affordable testing  Caples shows you  step by step  how to make all your advertising successful. Youll learn why some ads work  and why others fail. Youll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279511183413,"sku":"ByrdShop_013244609X","price":91.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780132446099.jpg?v=1780601103","url":"https:\/\/atxbooks.com\/products\/tested-advertising-methods-business-classics-series-9780132446099","provider":"ATX Books","version":"1.0","type":"link"}