{"product_id":"textual-analysis-a-beginners-guide-9780761949930","title":"Textual Analysis: A Beginners Guide","description":"\u003cp\u003eAlan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom - Jane Stokes  London Metropolitan University  McKee is a gifted practitioner of the skills he would teach in this book  as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public - Henry Jenkins  Massachusetts Institute of Technology  This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent.  Textual Analysis guides students away from finding the correct interpretation of a text and explains why we cant simply ask audiences about the interpretations they make of texts.  Textual Analysis: - points to the importance of context  genre and modality - uses excellent examples drawn from popular culture - provides students with a solid grounding on many of the important concepts underlying media and cultural studies  Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media  cultural and communication studies.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647570010165,"sku":"ByrdShop_0761949933","price":47.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780761949930.jpg?v=1781693382","url":"https:\/\/atxbooks.com\/products\/textual-analysis-a-beginners-guide-9780761949930","provider":"ATX Books","version":"1.0","type":"link"}