{"product_id":"the-100-best-tv-commercials-and-why-they-worked-9780812929959","title":"The 100 Best TV Commercials: . . . and Why They Worked","description":"\u003cp\u003eWho cares about commercials?  All of us  thats who. The television commercial has become a part of the American narrative  as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed  we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant. The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company  creators of Tony the Tiger and the Maytag Repairman  in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together  they portray a half century of human hopes  wishes  and dreams. Bernice Kanner  whose \"On Madison Avenue\" column in New York magazine was required reading for more than a decade  has taken each of these small masterpieces and analyzed what made them work  why they so successfully moved us  and how they broke through the clutter to become a part of the cultural landscape. From the Marlboro Man to the Energizer Bunny  The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646978580533,"sku":"ByrdShop_0812929950","price":40.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780812929959.jpg?v=1781684351","url":"https:\/\/atxbooks.com\/products\/the-100-best-tv-commercials-and-why-they-worked-9780812929959","provider":"ATX Books","version":"1.0","type":"link"}