{"product_id":"the-30second-storyteller-the-art-and-business-of-directing-commercials-9781598632262","title":"The 30-Second Storyteller: The Art and Business of Directing Commercials","description":"\u003cp\u003eImagine a job where you need to work only 10 days a year to make $100 000. A job that allows you to be a respected artist  a savvy craftsman  and a hip partygoer who hangs out with celebrities  superstars  and top models. No need to wear a tie and suit. No corporate office hours  and no supervising department heads checking your time card. At your command explosions occur  cars crash  helicopters swoop  and you are expected to spend a million dollars in a week or two. This job exists. Its called a commercial director  the creative mind behind the production of a TV spot. While being a commercial director may be one of the coolest jobs in the world  its also one of the toughest jobs to get (and keep). The 30-Second Storyteller: The Art and Business of Directing Commercials teaches any filmmaker how to get work as a commercial director  how to navigate the pitfalls of production  and how to get clients to keep coming back to you for more. The book is not a textbook on directing -- plenty of other books cover that. Rather  The 30-Second Storyteller focuses on directorial challenges specifically related to creating a TV spot -- the techniques involved  the technologies of choice  and the obstacles that come between you and a successful career. It begins by teaching you how to get your foot in the door -- creating a spec reel  picking a specialty  getting signed with a production company  and successfully bidding for projects. It then covers the production of a commercial from preproduction through the shoot  all the way to finishing in post-production. Examples from a real-world commercial are utilized throughout to illustrate concepts. The book concludes with advice on obtaining work abroad  and making the jump from commercials to features  as TV ads are a training ground for Hollywoods next blockbuster director. Filmmakers like Ridley Scott  Michael Bay  David Fincher  Jonathan Glazer  Tarsem and Zack Snyder have all gotten their start in commercials.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648141451317,"sku":"ByrdShop_1598632264","price":27.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781598632262.jpg?v=1781710809","url":"https:\/\/atxbooks.com\/products\/the-30second-storyteller-the-art-and-business-of-directing-commercials-9781598632262","provider":"ATX Books","version":"1.0","type":"link"}