{"product_id":"the-african-american-entrepreneur-then-and-now-9780313351112","title":"The African American Entrepreneur: Then and Now","description":"\u003cp\u003eAfrican American entrepreneurship has been an integral part of the American economy since the 1600s. On the eve of the Civil War  the collective wealth of free blacks was approximately $50 million. In 2006  African Americans earned a whopping $744 billion  a figure that exceeds the gross domestic product of all but 15 nations of the 192 independent countries in the world. As W. Sherman Rogers so ably demonstrates  African Americans have achieved these economic gains under difficult circumstances. Slavery  segregation  and legally limited access to property  education  and other opportunities have taken a heavy toll  even to this day. Besides providing a penetrating glimpse into the world of black entrepreneurship both past and present  this book urges African Americans to gain financial independence as entrepreneurs. Business ownership  Rogers argues  will bring security  wealth that can be passed to successive generations  and educated offspring with much greater earning power.  The African American Entreprenuer: Then and Now explores the lower economic status of black Americans in light of Americas legacy of slavery  segregation  and rampant discrimination. Its main purpose is to shine a light on the legal  historical  sociological and political factors that together help to explain the economic condition of black people in America from their arrival in America to the present. In the process  the book spotlights the many amazing breakthroughs made by black entrepreneurs even before the Civil War and Emancipation. Profiles of business people from the Post-civil War period through today include Booker T. Washington  pioneer banker and insurer A.G. Gaston  hair care entrepreneur Madame C.J. Walker  Ebony publisher John H. Johnson  Black Entertainment Television founder Robert L. Johnson  publisher Earl Graves  music producer Damon Dash  rapper Sean Combs  former basketball stars Dave Bing and Magic Johnson  food entrepreneur Michelle Hoskins  broadcast personality Cathy Hughes  former Beatrice Foods head Reginald Lewis  Oprah Winfrey  and many more. As Rogers points out  reading about remarkable African American entrepreneurs can inspire readers to adopt an entrepreneurial mindset. To further that goal and help readers take the plunge  he outlines many of the skills  tools and information necessary for business success-success that can help chart a new path to prosperity for all African Americans.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648011952181,"sku":"ByrdShop_0313351112","price":44.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780313351112.jpg?v=1781706294","url":"https:\/\/atxbooks.com\/products\/the-african-american-entrepreneur-then-and-now-9780313351112","provider":"ATX Books","version":"1.0","type":"link"}