{"product_id":"the-all-new-print-production-handbook-9780823099924","title":"The All New Print Production Handbook","description":"\u003cp\u003eThe complete quick-reference guide to every aspect of print production. Print production is a key consideration at every step of the creative process  from concept  to digital workflow  color management  font and image use  to file formats  to post-production. The All New Print Production Handbook is the practical  incisive  authoritative handbook that reveals and explains every aspect of print production. Need to know about paper types? Proofreading? Platemaking? Pricing? Print processes? Packing? Any of hundreds of other topics? Heres the complete one-volume resource that illuminates and illustrates these complex areas and many  many more  always placing the information in the context of wider movements within the industry and the emergence of new technologies. At every stage  this practical  hands-on manual explores how and why to make print production decisions that will create a better final product  whether the project is a fine limited edition  a school newsletter  a mass-produced magazine  or a soap wrapper.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648223305781,"sku":"ByrdShop_082309992X","price":37.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780823099924.jpg?v=1781713334","url":"https:\/\/atxbooks.com\/products\/the-all-new-print-production-handbook-9780823099924","provider":"ATX Books","version":"1.0","type":"link"}