{"product_id":"the-ama-handbook-of-business-letters-9780814420126","title":"The AMA Handbook of Business Letters","description":"\u003cp\u003eThough the fundamentals of letter writing have remained the same  the way we communicate in business is constantly evolving. With the understanding that consistently professional correspondence is essential to success in any industry  The AMA Handbook of Business Letters offers readers a refresher course in letter-writing basics--including focusing the message  establishing an appropriate tone  and getting your readers attention. Youll also receive tips that apply to all written forms of communication on things like salutations  subject lines  signatures  and formatting. Jeffrey Seglin  communications director and professor of Harvard Universitys graduate and professional school  and author Edward Coleman provide over 370 customizable model letters  divided into categories reflecting various aspects of business such as sales  marketing  public relations  customer service  human resources  credit and collection  purchasing  permissions  and confirmations.With helpful appendices listing common mistakes in grammar  word usage  and punctuation  the latest version of this adaptable book--extensively updated with more than 25 percent new material--will assist professionals through every conceivable business correspondence with confidence.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648052224053,"sku":"ByrdShop_0814420125","price":149.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780814420126.jpg?v=1781708038","url":"https:\/\/atxbooks.com\/products\/the-ama-handbook-of-business-letters-9780814420126","provider":"ATX Books","version":"1.0","type":"link"}