{"product_id":"the-art-and-science-of-technology-transfer-9780471707271","title":"The Art and Science of Technology Transfer","description":"\u003cp\u003ePraise for The Art \u0026amp; Science of Technology Transfer \"Phyl Spesers personality comes across in the text-complicated  intrigued  highly rational  insightful  rich in context  and fun. She had me smiling throughout. This work represents the next chapter of the technology transfer professions development  where it will be all about getting to market with a studied awareness of value. Phyl gives us the tools to get there with a great read  just the focus we are needing in the profession.\" Jill A. Tarzian Sorensen  JDExecutive Director  Johns Hopkins Technology Transfer  The Johns Hopkins University \"Phyl Speser is one of the pioneers in developing the modern practice of technology transfer and in The Art \u0026amp; Science of Technology Transfer  she shares her experiences and philosophy in a well-written  highly readable book that is packed with case studies of both success and failure.\" Ashley Stevens  Director  Office of Technology Transfer  Boston University \"This readable book is a must for anyone wanting to look at the technology transfer process from a novel viewpoint. Rather than just recite the nuts and bolts of the process  it illustrates theoretical concepts with real world  practical examples. Any reader will come away with new and useful ways of looking at  and doing  this business.\" Kenneth H. Levin  PHD  Deputy DirectorUniversity of Chicago Office of Technology \u0026amp; Intellectual Property (UCTech) \"An amazing compendium of philosophy  science  and practical experience that converge to form  literally  the art and science of technology transfer. On any given page  you may find a quote from Plato  a mathematical formula  an intriguing anecdote by the author  or a practical how-to statement. Its written in a very engaging style that keeps you turning from page to page . . . theres enough material in this book to launch a college course on Technology Transfer-nothing is left out!\" David Snyder  Vice President-Technology Commercialization Science Applications International Corporation (SAIC) \"This is an excellent introduction to sorting out the complex world of technology transfer  eminently useful to both practitionersand students. The text is thorough  filled with the practical examples  details  and guidelines useful to learn and practice this often-arcane subject  while never losing sight of an overarching paradigm for getting new technology out of the lab and into the market. I am certain that other teachers will find it as valuable as I have.\" Lawrence Aronhime  Faculty Associate and Lecturer  The Johns Hopkins University  2005 recipient Johns Hopkins Alumni Association Excellence in Teaching Award \"A clear and entertaining presentation of the complexities of technology transfer and intellectual property  this book provides usable  practical information to students and practitioners on every page. The Art \u0026amp; Science of Technology Transfer provides a well-crafted immersion in the processes and practices of moving ideas into the marketplace.\" Phil Weilerstein  Executive Director National Collegiate Inventors and Innovators Alliance (NCIIA)\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279826051125,"sku":"ByrdShop_0471707279","price":62.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471707271.jpg?v=1780612396","url":"https:\/\/atxbooks.com\/products\/the-art-and-science-of-technology-transfer-9780471707271","provider":"ATX Books","version":"1.0","type":"link"}