{"product_id":"the-art-of-jay-ward-productions-9780615847863","title":"The Art of Jay Ward Productions","description":"\u003cp\u003eAs the 1950s drew to a close  Jay Ward took two characters from an unsold series he had developed with his former partner  Alex Anderson  and created a short pilot film starring a flying squirrel and a hapless but hilarious moose. That pilot  Rocky The Flying Squirrel  launched an animation studio that turned out the funniest  hippest and most satirical cartoons on television  creating a comic vocabulary for generations of children and their parents. The shows produced at Jay Ward Productions featured the wittiest writing in the medium  some of the best character voice work  and ... some of the worst animation. Assembling a staff of first rate writers and artists  Jay Ward was undermined by the cheapest budgets in what was already a low-budget medium. And it showed. In one of the earliest examples of runaway production  Ward was forced to send the animation out of the country. But what was happening with the art off the screen revealed a fascinating dichotomy of the brilliant draftsmanship on the drawing boards and the crude but effective work that was aired. This book is filled with behind-the-scenes artwork that was never meant to be seen by the general public  but was merely a means to an end. Now  for the first time anywhere  we are provided an in-depth look at the comic artistry of a talented group of designers  storytellers and directors who created such fondly remembered shows as Rocky and His Friends  Fractured Fairy Tales  Peabody s Improbable History  Dudley Do-right  George of the Jungle and Super Chicken. Jam-packed with almost 1000 images  this book provides a behind-the-scenes look at every show produced at Jay Ward  each with its own chapter including many proposed shows that never saw the light of day. It also features a dedicated section on Jay Wards commercials for both General Mills and Quaker Oats.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647388540981,"sku":"ByrdShop_0615847862","price":448.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780615847863.jpg?v=1781692197","url":"https:\/\/atxbooks.com\/products\/the-art-of-jay-ward-productions-9780615847863","provider":"ATX Books","version":"1.0","type":"link"}