{"product_id":"the-art-of-membership-how-to-attract-retain-and-cement-member-loyalty-9781118633106","title":"The Art of Membership: How to Attract  Retain  and Cement Member Loyalty","description":"\u003cp\u003eMember engagement  recruitment  and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs  CAE  provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size  budget  culture  type  or environment. The recommendations are concrete  irrefutable and backed by data derived from ASAE research  the authors own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations  nonprofits and for-profits (pricing strategies  value propositions  and marketing tactics) in addition to chapter-by-chapter \"how-to\" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable \"to-do\" list.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646845476917,"sku":"ByrdShop_1118633105","price":23.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781118633106.jpg?v=1781679105","url":"https:\/\/atxbooks.com\/products\/the-art-of-membership-how-to-attract-retain-and-cement-member-loyalty-9781118633106","provider":"ATX Books","version":"1.0","type":"link"}