{"product_id":"the-arthur-young-business-plan-guide-9780471858850","title":"The Arthur Young Business Plan Guide","description":"\u003cp\u003eA complete and comprehensive  guide to putting together and presenting a business plan  featuring a complete sample plan drawn from real life. Takes the reader  step by step  through the components of a plan  with examples from the sample plan integrated throughout. Answers the question Why do a plan?  and provides information on how the plan will be used by bankers  venture capitalists  etc. and how to present the plan to each group. Includes references to  and examples from  plans from the service sector as well as manufacturing. Drawing on Arthur Youngs extensive experience in this area  treatment is authoritative and objective without being overly technical.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45274793934901,"sku":"ByrdShop_0471858854","price":66.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471858850.jpg?v=1780498559","url":"https:\/\/atxbooks.com\/products\/the-arthur-young-business-plan-guide-9780471858850","provider":"ATX Books","version":"1.0","type":"link"}