{"product_id":"the-as-if-principle-the-radically-new-approach-to-changing-your-life-9781451675054","title":"The As If Principle: The Radically New Approach to Changing Your Life","description":"\u003cp\u003eChange the way you behave and you change the way you feelthats the simple and powerful message in this insightful and engaging new book by internationally renowned psychologist Richard Wiseman.  Victorian philosopher William James had a theory about emotion and behavior: It isnt that our feelings guide our actions (feel happy and you will laugh). On the contrary  it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: If you want a quality  act as if you already have it. Roused by Jamess astonishing discovery  renowned psychologist and bestselling author Richard Wiseman confirms Jamess principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives. Bringing to the table a dazzling array of firsthand experiments  surprising histories  and psychological case studies  Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives:  Smile to become measurably happier  Wash your hands to drive away guilt  Clench your fist to increase your willpower  Eat with your non-dominant hand to lose weight  Nod while speaking to become more persuasive  Act like a newlywed to rekindle your marriage  Lively  engaging  and truly mind-changing  The As If Principle is that rare gem that offers real  workable solutions for your day-to-day goals while helping you to instantly take control of your emotions. Whether its quitting a bad habit  persevering through a difficult task  or achieving your dream self  The As If Principle can help. Dont just think about changing your life. Do it.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648086630453,"sku":"ByrdShop_1451675054","price":30.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781451675054.jpg?v=1781708999","url":"https:\/\/atxbooks.com\/products\/the-as-if-principle-the-radically-new-approach-to-changing-your-life-9781451675054","provider":"ATX Books","version":"1.0","type":"link"}