{"product_id":"the-bald-truth-9781416584384","title":"The Bald Truth","description":"\u003cp\u003eSuperagent David Falk -- the man who called the shots for some of the greatest heroes in the history of basketball -- reveals the innovative business secrets that catapulted him to the top of his game.  David Falk is the most successful agent in the game of basketball. He has represented more NBA first-round draft selections  lottery picks  Rookies-of-the-Year  and All-Stars than anyone else in the business. He changed the NBAs entire salary structure with a unique approach to negotiations that garnered some of the biggest contracts in league history  including Alonzo Mournings $100-plus million contract with the Miami Heat -- the first ever in professional sports. His groundbreaking Nike deal for Michael Jordan  the most successful endorsement relationship in history  revolutionized basketball by creating the games first commercial superstar.  Basketball Digest called Falk one of the sports most influential people  second only to NBA commissioner David Stern. In The Bald Truth  Falk  respected throughout the industry as an innovator  candidly unveils the business secrets that have fueled his extraordinary success. For the first time  he shares the fascinating insider details of how he negotiated lucrative contracts  learned from his mistakes  and branded and marketed not only the greatest basketball stars in history but also other elite athletes and coaches.  Falk is blunt  hes fair  and he looks at the long run rather than the short-term gains. To make a great deal  he believes  both sides have to win. He adheres to steadfast principles  some of which he learned from the celebrated champion athletes and revered coaching legends -- like Georgetowns John Thompson and Dukes Mike Krzyzewski -- who have been long-standing clients and lifelong friends.  Since Falk began representing athletes more than thirty-five years ago  basketball has grown from a fledgling team sport to a multibilliondollar business with celebrity players  powerful endorsement deals  salary caps  and ever-evolving free agency rules. He has made millions of dollars for himself and his clients  but today he remains in the business for one reason: love of the game -- on and off the court.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647599894581,"sku":"ByrdShop_1416584382","price":30.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781416584384.jpg?v=1781695288","url":"https:\/\/atxbooks.com\/products\/the-bald-truth-9781416584384","provider":"ATX Books","version":"1.0","type":"link"}