{"product_id":"the-big-book-of-small-business-you-dont-have-to-run-your-business-by-the-seat-of-your-pants-9780061206696","title":"The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants","description":"\u003cp\u003eYour shoes are charred from stomping out brush fires. You have nightmares about UFOsUnreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 p.m. Does this sound familiar? Tom Gegax knows what that is like. Years after running his Tires Plus franchise by the seat of his pants  blissfully unaware of how little he knew about getting the most out of people and managing a world-class organization  Tom was faced with a cancer diagnosis and a business at the brink of disaster. Resolved to change things around  he improved his mental clarity  health  and relationships and noticed that the more he profited on a personal level  the more his company profited. Tires Plus grew into a $200 million business with 150 upscale locations. He had learned the first lesson in Enlightened Leadership 101: Focus on the well-being of your employees and customersas well as your ownand success will follow naturally. In The Big Book of Small Business  Tom shares his hard-earned lessons on how to become an enlightened  effective leader  and on how to do the small things right so the big decisions work. This all-in-one toolbox for small businesses is jammed with warm-hearted  tough-minded practices and street-smart tips  covering every aspect of a growing business: Starting  funding  and getting your new business off the ground Crafting a mission and growing a corporate culture that works Hiring the best people and maximizing their potential Communicating and negotiating with your employees  customers  and suppliers Creating processes for continuous innovation and growth Protecting your business from unforeseen dangers Planning for growth And much more . . . As thorough as a textbook and as lively as a news magazine  The Big Book of Small Business is the most comprehensive and practical book on how to take a small business to the next level  and an indispensable slingshot for the millions of scrappy Davids taking on corporate Goliaths.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45914071367733,"sku":"ByrdShop_0061206695","price":63.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780061206696.jpg?v=1787332960","url":"https:\/\/atxbooks.com\/products\/the-big-book-of-small-business-you-dont-have-to-run-your-business-by-the-seat-of-your-pants-9780061206696","provider":"ATX Books","version":"1.0","type":"link"}