{"product_id":"the-birth-and-death-of-the-cool","title":"The Birth (and Death) of the Cool","description":"\u003cp\u003eDescribing cool as a set of ;beliefs  values  and behavior patterns; rooted in the personal and musical styles of Bix Beiderbecke  Lester Young and Miles Davis (with a healthy dose of Bugs Bunny).Publishers Weekly Like Dim Sum for the intellectually curious and literary-minded  Gioias chronicle of the birth and death of cool samples a variety of genres and disciplines.ForeWord Magazine A sign of the worth of Gioias book is that it is hard to summarize... Gioia has an extremely interesting thesis and  if he is correct  the impact of these changes will be very substantial in the entertainment industry  mass marketing  and consumer behaviour. Time will tell whether Gioias argument will bear out  until then it is well worth reading and keeping in mind.Jazz Times Its hard to imagine that \"the cool\" could ever go out of style. After all  cool is style. Isnt it? And it may be harder to imagine a world where people no longer aspire to coolness. In this intriguing cultural history  nationally acclaimed author Ted Gioia shows why cool is not a timeless concept and how it has begun to lose meaning and fade into history. Gioia deftly argues that what became iconic in the 1950s with Miles Davis  James Dean  and others has been manipulated  stretched  and pushed to a breaking pointnot just in our media  entertainment  and fashion industries  but also by corporations  political leaders  and social institutions. Tolling the death knell for the cool  this thought-provoking book reveals how and why a new cultural tone is emerging  one marked by sincerity  earnestness  and a quest for authenticity. Ted Gioia has published six highly acclaimed books. Gioias The History of Jazz was selected as one of the twenty best books of the year in The Washington Post and was a notable book of the year in The New York Times. He is also the author of Delta Blues  Work Songs  and West Coast Jazz. Visit him at www.tedgioia.com.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44974537670709,"sku":"ByrdShop_1933108312","price":91.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781933108315.jpg?v=1770663167","url":"https:\/\/atxbooks.com\/products\/the-birth-and-death-of-the-cool","provider":"ATX Books","version":"1.0","type":"link"}