{"product_id":"the-body-biz-the-pilates-story","title":"The Body Biz: The Pilates Story","description":"On the surface  Body Biz is a witty chick-lit feast complete with celebrity endorsements  humorous diatribes  designer wardrobes  great shoes  vacations in the South of France  intriguing men  bonding between women  and treacherous and scheming friends: just like Breibart s real life. It also offers  however  an insightful history of the Pilates movement  dating back to its namesake founder  German immigrant Joseph Pilates  and the legal turmoil that ensued after he died and left the question of who owns Pilates unanswered for decades. While this is a novel that tells the Pilates story within the context of the past 35 years of the diet and fitness revolution  its themes are more universal. The heroine s battles on two fronts--promoting Pilates while at the same time securing her role as its leader and innovator--imparts insights into the machinations of the fitness industry  the quagmire of trademarks  the legal issues of intellectual property  and the deviousness of New Age partners. It is a cautionary tale for those considering entrepreneurship in an uncharted field without deep pockets and an established business model.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44915402309685,"sku":"ByrdShop_1424316774","price":656.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_1424316774.jpg?v=1768299996","url":"https:\/\/atxbooks.com\/products\/the-body-biz-the-pilates-story","provider":"ATX Books","version":"1.0","type":"link"}