{"product_id":"the-book-in-the-renaissance","title":"The Book in the Renaissance","description":"\u003cp\u003eThe dawn of print was a major turning point in the early modern world. It rescued ancient learning from obscurity  transformed knowledge of the natural and physical world  and brought the thrill of book ownership to the masses. But  as Andrew Pettegree reveals in this work of great historical merit  the story of the post-Gutenberg world was rather more complicated than we have often come to believe. The Book in the Renaissance reconstructs the first 150 years of the world of print  exploring the complex web of religious  economic  and cultural concerns surrounding the printed word. From its very beginnings  the printed book had to straddle financial and religious imperatives  as well as the very different requirements and constraints of the many countries who embraced it  and  as Pettegree argues  the process was far from a runaway success. More than ideas  the success or failure of books depended upon patrons and markets  precarious strategies and the thwarting of piracy  and the ebb and flow of popular demand. Owing to his state-of-the-art and highly detailed research  Pettegree crafts an authoritative  lucid  and truly pioneering work of cultural history about a major development in the evolution of European society.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44946846908469,"sku":"ByrdShop_030011009X","price":74.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780300110098_8064cca2-5b51-4be8-a55d-a0637e4d4a41.jpg?v=1770365367","url":"https:\/\/atxbooks.com\/products\/the-book-in-the-renaissance","provider":"ATX Books","version":"1.0","type":"link"}