{"product_id":"the-book-of-formation","title":"The Book of Formation","description":"\u003cp\u003eThis debut noveltold in interviewsspans 20 years in the rise and fall of the charismatic leader of a seductive self-help movement.  In the 1990s  a talk show host leads the \"personality movement \" an integrative approach to radical self-transformation. Mayah  the movements architect and celebrity advocate  adopts a curious  wild child named Masha Isle. A guinea-pig for the movement  and the key to its future  Isle is the subject of the eight interviews that comprise this book.  As the interviewers objectivity disintegrateseven as the movements legitimacy becomes increasingly suspecthe becomes obsessed with Masha. And all of that is thrown into question when tragedy strikes.  The stunning debut of a new literary talent  and a fascinating take on the cult of personality: about celebrities need to destroy and recreate themselves to stay relevant  public personalities coming to belong to everyone  and about our need to see everyone as a kind of celebrity.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44968129495093,"sku":"ByrdShop_1612196683","price":61.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781612196688.jpg?v=1770647008","url":"https:\/\/atxbooks.com\/products\/the-book-of-formation","provider":"ATX Books","version":"1.0","type":"link"}