{"product_id":"the-book-of-guinness-advertising","title":"The Book of Guinness Advertising","description":"\u003cp\u003eAT LAST! GUINNESS ADS BROUGHT TO BOOK! Celebrating over fifty-five years of amusing and entertaining Guinness advertisements  with such memorable characters as the toucan (Just think what toucan do) and the ostrich who swallowed his keepers Guinness glass and all! This book tells the fascinating story of how and why Guinness advertising first began in 1928  and looks at the ways in which it has changed and developed over the years and around the world. Recalled in these pages are the famous Guinness strong-man carrying his girder  the lumberjack who felled a tree at a stroke  the pelican who carried a weeks supply of Guinness in his bill and the little girl called Alice who had many strange adventures in a Guinness wonderland. Almost every aspect of Guinness advertising is recorded here  from immortal poster slogans like My Goodness My Guinness! and Ive. never tried it because I dont like it to witty television commercials featuring the talking toucan and the Friends of the Guinnless. Illustrated throughout with hundreds of pictures (in colour and black \u0026amp; white) including many examples of original artwork and unused designs. Among the famous artists and illustrators whose work is pictured are Ronald Searle  Rex Whistler  Edward Ardizzone  H.M. Bateman  Antony Groves-Raines  Eric Fraser  Emett  Thelwell  Erte  Hoffnung  Giles and the man who  for over twenty years  epitomized Guinness advertising John Gilroy.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44950309929013,"sku":"ByrdShop_0851124003","price":225.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780851124001.jpg?v=1770105405","url":"https:\/\/atxbooks.com\/products\/the-book-of-guinness-advertising","provider":"ATX Books","version":"1.0","type":"link"}