{"product_id":"the-breakthrough-imperative-how-the-best-managers-get-outstanding-results-9780061358142","title":"The Breakthrough Imperative: How the Best Managers Get Outstanding Results","description":"\u003cp\u003eEvery general manager todayall the way up to the CEOis expected by his or her stakeholders to achieve new breakthroughs in performanceand fast. Those who dont make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely because of this growing breakthrough imperative that managers today  whether in corporations or nonprofits  need to get off to a fast start. They dont have time for mistakes or for going back and redoing what they should have done right in the first place. But  despite the intensity of these pressures  despite the high expectations and short time frames  a number of CEOs and general managers turn in truly exceptional results. How do they meet and exceed the breakthrough imperative? To answer this question  consultants and former managers Mark Gottfredson and Steve Schaubert interviewed more than forty CEOs from both industry and the nonprofit sector  conducted an intensive study of what successful managers do rightand what some do wrongand drew on their own combined fifty-plus years of experience at Bain \u0026amp; Company  where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the four straightforward principlesdeceptively simple yet remarkably powerfulthat everyone must follow to succeed at achieving breakthrough results: 1. Costs and prices always decline 2. Competitive position determines options 3. Customers and profit pools dont stand still 4. Simplicity gets results Although seemingly simplistic  mastering these four laws means mastering the basics of great managementa foundation on which to build the rest of ones management strategy. Whether youre managing a small work group or a multinational corporation  a single division or an entire nonprofit  The Breakthrough Imperative presents these core laws of business to help you determine where you are  just how far you can go  and how to get there with stellar results.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646721384501,"sku":"ByrdShop_0061358142","price":22.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780061358142.jpg?v=1781677675","url":"https:\/\/atxbooks.com\/products\/the-breakthrough-imperative-how-the-best-managers-get-outstanding-results-9780061358142","provider":"ATX Books","version":"1.0","type":"link"}