{"product_id":"the-business-of-choice-how-human-instinct-influences-everyones-decisions-9781839820717","title":"The Business of Choice: How Human Instinct Influences Everyone's Decisions","description":"\u003cp\u003eAwarded Bronze Medal in the Advertising \/ Marketing \/ PR \/ Event Planning category of the 2021 Axiom Business Book Awards. In this 2nd edition of award winning The Business of Choice  expert author and consultant Matthew Willcox explores the science of influencing choice  bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science  Willcox helps you apply this to your own marketing and brand strategies  allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice. The Business of Choice takes you through the story of how instinct affects our decisions  from its roots in our evolutionary history  to technology and artificial intelligence today. Youll discover how human nature affects how people decide  whether they are making choices for grocery shopping  or their retirement investments. The first edition of The Business of Choice was awarded the 2016 Berry  American Marketing Association Book Prize for Best Book in Marketing.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67636854489141,"sku":"ByrdShop_1839820713","price":53.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781839820717.jpg?v=1791556969","url":"https:\/\/atxbooks.com\/products\/the-business-of-choice-how-human-instinct-influences-everyones-decisions-9781839820717","provider":"ATX Books","version":"1.0","type":"link"}