{"product_id":"the-business-of-film-a-practical-introduction-american-film-market-presents-9781138571419","title":"The Business of Film: A Practical Introduction (American Film Market Presents)","description":"\u003cp\u003eThe updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle  from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical  hands-on guide to the business aspects of this evolving industry  exploring development  financing  regional\/global\/online distribution  business models  exhibition  multi-platform delivery  marketing  film festivals  production incentives  VR\/AR  accounting  and more. The book is illustrated throughout with sample financing scenarios and charts\/graphics  and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has further been updated to reflect the contemporary media landscape  including analysis on major new players and platforms like Netflix  Amazon  Google and Vimeo  shifting trends due to convergence and disruption from new technology  as well as the rise of independent distribution and emergent mobile and online formats. An eResource also includes downloadable forms and templates  PowerPoint slides  quizzes and test banks  and other additional resources.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652545404981,"sku":"ByrdShop_1138571415","price":44.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781138571419.jpg?v=1781851941","url":"https:\/\/atxbooks.com\/products\/the-business-of-film-a-practical-introduction-american-film-market-presents-9781138571419","provider":"ATX Books","version":"1.0","type":"link"}