{"product_id":"the-business-plan-workbook-a-stepbystep-guide-to-creating-and-developing-a-successful-business","title":"The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business","description":"\u003cp\u003eOne of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses  and inhibit growth and development. Based on methodology developed at Cranfield School of Management  The Business Plan Workbooktakes a practical approach to the topic of business planning. Perfect for those growing businesses  as well as a range of academic and professional courses  this title takes the reader step-by-step through each phase of the development of a business plan  from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail  Cobra Beer  IKEA and Amazon  actively engaging questions and worksheets  it will enable you to validate your business idea  brand your business  research your market  and raise finance.  This new edition includes an additional assignment covering online content  key words  SEO  Social Media  traffic tracking  affiliate marketing and online advertising. With a range of fresh case studies including BrewDog  Chilango and Honest Burgers  this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44950136684597,"sku":"ByrdShop_074948179X","price":91.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780749481797_b56c90ae-d379-43aa-9d8a-4e3e455a15f6.jpg?v=1772688318","url":"https:\/\/atxbooks.com\/products\/the-business-plan-workbook-a-stepbystep-guide-to-creating-and-developing-a-successful-business","provider":"ATX Books","version":"1.0","type":"link"}