{"product_id":"the-campaign-manager-running-and-winning-local-elections-third-edition","title":"The Campaign Manager: Running and Winning Local Elections (Third Edition)","description":"\u003cp\u003eThe Campaign Manager is a clear and concise  must-have handbook that is based on the authors three terms as mayor of Ashland  Oregon  and her numerous successes in managing campaigns. Supportive of both candidates and issues  this handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing  funding  and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples  anecdotes  and illustrations. Included is in-depth information on assembling campaign teams  precinct analysis  canvassing  and dealing with the media. The Campaign Manager is an encouraging  lucid presentation of how to win elections at the local level. Thoroughly revised and updated  this new edition now covers campaign technology methods in every chapter  and includes expanded material on direct mail  effective yet inexpensive television spots  and how to get the most reach for your campaign dollar. Also included are updates on working vote-by-mail elections for better results  organizing your database for campaign workers and donors  and fighting negative campaigns.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44961223245877,"sku":"ByrdShop_0813342228","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780813342221.jpg?v=1770395023","url":"https:\/\/atxbooks.com\/products\/the-campaign-manager-running-and-winning-local-elections-third-edition","provider":"ATX Books","version":"1.0","type":"link"}