{"product_id":"the-campaign-manager-running-and-winning-local-elections","title":"The Campaign Manager: Running and Winning Local Elections","description":"\u003cp\u003eFeaturing invaluable insight from an expert author  The Campaign Manager offers the most comprehensive guide for organizing  funding  publicizing  and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland  Oregon  and dozens of campaigns to provide practical  proven advice  and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key conceptsincluding targeting voters  evaluating media effectiveness  setting fundraising budgets  using and developing Internet resources  and organizing get-out-the-vote effortsand a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative  referendum  and recall requirements. Brimming with clear  concise wisdom  The Campaign Manager is the best way to kick-start a local campaign.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44946812862517,"sku":"ByrdShop_0813344514","price":38.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780813344515.jpg?v=1769967468","url":"https:\/\/atxbooks.com\/products\/the-campaign-manager-running-and-winning-local-elections","provider":"ATX Books","version":"1.0","type":"link"}