{"product_id":"the-catalyst-how-you-can-become-an-extraordinary-growth-leader-9780307409492","title":"The Catalyst: How You Can Become an Extraordinary Growth Leader","description":"\u003cp\u003eHow ordinary managers in any economy can do extraordinary things to build sustainable growth engine  The Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who  year in and year out  face the terror of the plug. The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is growth gridlock  when your company wont support your great ideas until you prove theyre goodwhich is impossible since you cant get the proof until youve tried them out first. Stuck between a rock and a hard place  you spend your time persuading with PowerPoint presentations instead of pursuing opportunities.  What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders  train them  and learn from them instead of getting in their way? These are the questions explored in The Catalyst. Based on years of research  this inspiring book reveals that the most potent drivers of growth are unsung heroes who often go unnoticed: ordinary middle managers who do extraordinary things.  Intrigued by how some people were able to consistently deliver the numbersdespite both internal obstacles and highly challenging conditions in the marketplacethe authors discovered not only how they did it  but also the personal and psychological characteristics of those who succeeded. They distilled the lessons into practical tools  including:   Turn lemons into lemonade: How what may appear to be flat or dead-end businesses can be turned into growth-oriented enterprises that create cool new products and tap new audiences.  Get a bigger box: How not to just think outside the box  but create a bigger box by being wired for opportunity.  Get rid of the monkey: Why the real monkey isnt Corporate on your back  but Corporate in your head.  It could be staring you right in the face: The hidden secret of growth is not relying only on development of dramatic new products or technological breakthroughs  but finding opportunities already there that are overlooked by the competition.  Do It. Now!: Breaking through growth gridlock comes from learning by doing  not through detailed analysis and planning.  The Catalyst is for people in the middle looking to free themselves from the shackles of business as usualand deliver the organic growth thats demanded of them. But its also for CEOs and CFOs who want to release the creativity lying dormant within their businesses.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67893962965045,"sku":"ByrdShop_030740949X","price":32.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780307409492.jpg?v=1793763896","url":"https:\/\/atxbooks.com\/products\/the-catalyst-how-you-can-become-an-extraordinary-growth-leader-9780307409492","provider":"ATX Books","version":"1.0","type":"link"}