{"product_id":"the-chicken-a-natural-history-9781937994037","title":"The Chicken: A Natural History","description":"\u003cp\u003eIn September 2009  The New Yorker magazine ran a feature proclaiming the chicken as the new \"It Bird.\" The article celebrated the return of the backyard chicken and found in it the perfect convergence of economic  gastronomic  and emotional matters of the moment. It is certainly true that in the last few years  chickens have undergone an image makeover so astonishing that it should be studied by marketing consultants. The Chicken is a timely  encyclopedic  science-based study that offers a true understanding of the species  reclaiming it from its commercial status as a mere egg and meat provider. High-quality photography  illustration  and info-graphics combine with engaging and authoritative text to create an accessible reference title for the general market. Topics include anatomy  development biology  ancestry  breeding and origins  and a comprehensive look at chicken behaviors. Boxed asides are included throughout  relating the scientific detail to the practicalities of chicken husbandry. The books final chapter is devoted to a beautiful visual study of the characteristics of particular breeds  providing quick-reference information on their origins  particulars and appearance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67904765427765,"sku":"ByrdShop_1937994031","price":32.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781937994037.jpg?v=1793851953","url":"https:\/\/atxbooks.com\/products\/the-chicken-a-natural-history-9781937994037","provider":"ATX Books","version":"1.0","type":"link"}