{"product_id":"the-choice-9780884271895","title":"The Choice","description":"\u003cp\u003eTOC has been successfully applied in almost every area of human endeavor  from industry to healthcare to education. And while Eli Goldratt is indeed a scientist  an educator and a business leader  he is first and foremost a philosopher; some say a genius. He is a thinker who provokes others to do the same. Often characterized as unconventional  and always stimulating--a slayer of sacred cows-- Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective and a clear new vision. In his latest book  The Choice  Goldratt once again presents his thought provoking approach  this time through a conversation with his daughter Efrat  as he explains to her his fundamental system of beliefs.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648140894261,"sku":"ByrdShop_0884271897","price":34.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780884271895.jpg?v=1781710769","url":"https:\/\/atxbooks.com\/products\/the-choice-9780884271895","provider":"ATX Books","version":"1.0","type":"link"}