{"product_id":"the-cinematic-mode-of-production-attention-economy-and-the-society-of-the-spectacle-interfaces-studies-in-visual-culture-9781584655831","title":"The Cinematic Mode of Production: Attention Economy and the Society of the Spectacle (Interfaces: Studies in Visual Culture)","description":"\u003cp\u003eCinema brings the industrial revolution to the eye  writes Jonathan Beller  and engages spectators in increasingly dematerialized processes of social production. In his groundbreaking critical study  cinema is the paradigmatic example of how the act of looking has been construed by capital as productive labor. Through an examination of cinema over the course of the twentieth century  Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process  he says  underpins the current global economy. By exploring a set of films made since the late 1920s  Beller argues that  through cinema  capital first posits and then presupposes looking as a value-productive activity. He argues that cinema  as the first crystallization of a new order of media  is itself an abstraction of assembly-line processes  and that the contemporary image is a politico-economic interface between the body and capitalized social machinery. Where factory workers first performed sequenced physical operations on moving objects in order to produce a commodity  in the cinema  spectators perform sequenced visual operations on moving montage fragments to produce an image. Beller develops his argument by highlighting various innovations and film texts of the past century. These innovations include concepts and practices from the revolutionary Soviet cinema  behaviorism  Taylorism  psychoanalysis  and contemporary Hollywood film. He thus develops an analysis of what amounts to the global industrialization of perception that today informs not only the specific social functions of new media  but also sustains a violent and hierarchical global society.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45665834139701,"sku":"ByrdShop_1584655836","price":71.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781584655831.jpg?v=1782409296","url":"https:\/\/atxbooks.com\/products\/the-cinematic-mode-of-production-attention-economy-and-the-society-of-the-spectacle-interfaces-studies-in-visual-culture-9781584655831","provider":"ATX Books","version":"1.0","type":"link"}