{"product_id":"the-complete-idiots-guide-to-starting-and-running-a-winery","title":"The Complete Idiot's Guide to Starting and Running a Winery","description":"\u003cp\u003eMaking the dream a reality  For many people  owning and running a winery is a dream job. According to Wine Business Monthly  the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream  one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiots Guide to Starting and Running a Winery  readers will learn:  How to put together a business plan Different varieties of grapes and wines How to lay out a floor plan and what equipment is needed How to promote wines\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44984633983029,"sku":"ByrdShop_1592578187","price":24.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781592578184.jpg?v=1770840092","url":"https:\/\/atxbooks.com\/products\/the-complete-idiots-guide-to-starting-and-running-a-winery","provider":"ATX Books","version":"1.0","type":"link"}